Please use this identifier to cite or link to this item:
http://hdl.handle.net/10765/90379| Title: | Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level |
| Authors: | Briley, Donnel Jalali, Marjan Marketing |
| Issue Date: | 2012 |
| Publisher: | European Marketing Academy (EMAC) |
| Citation: | Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level, Proceedings of the 41st Annual European Marketing Academy EMAC Conference 2012 – “Marketing to Citizens: Going beyond Customers and Consumers", vol.N/A, 2012, pp. 1-7 |
| URI: | http://hdl.handle.net/10765/90379 |
| ISBN: | 9789897320040 |
| Department/Unit/Centre: | Marketing |
| Disclaimer: | This work has been made available to the staff and students of the University of Sydney for the purposes of research and study only. It constitutes material that is held by the University for the purposes of reporting for HERDC and the ERA. This work may not be downloaded, copied and distributed to any third party . |
| Type: | E1 - Conference proceeding |
| Appears in Collections: | University of Sydney Research Outputs |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2012_1874_Paper.pdf | 358.03 kB | Adobe PDF | View/Open |
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