Browsing by Author Sutton-Brady, Mary Catherine

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Issue DateTitleAuthor(s)Citation
2010Assessing Methods to Improve Class ParticipationSutton-Brady, Mary Catherine; Stegemann, Nicole; MarketingAssessing Methods to Improve Class Participation, 2010 EABR & ETLC Conference Proceedings (European Applied Business Research (EABR) Conference Proceedings and European College Teaching & Learning (ETLC) Conference Proceedings), vol.N/A, 2010, pp. 236-244
2012Beer maker takes on supermarket bulliesKamvounias, Patty; Sutton-Brady, Mary Catherine; Business Law; MarketingBeer maker takes on supermarket bullies, Proceedings of the 28th Annual Industrial Marketing and Purchasing IMP 2012 Conference, vol.Online, 2012, pp. 1-13
2016From little things big things growSutton-Brady, Mary Catherine; Canning, Louise; Leek, Sheena; MarketingFrom little things big things grow, Proceedings of the IMP Asia in Africa Conference, vol.N/A, 2016, pp. 1-11
2008Interaction, Interacting and the Service EncounterSutton-Brady, Mary Catherine; Zhu, Xia; Zolkiewski, Judy; MarketingInteraction, Interacting and the Service Encounter, Proceedings of the 24th Industrial Marketing and Purchasing Group Conference- IMP 2008, vol.Online, 2008, pp. 1-17
2009Measuring Effectiveness of Poster Sessions: A Scale DevelopmentSutton-Brady, Mary Catherine; Stegemann, Nicole; MarketingMeasuring Effectiveness of Poster Sessions: A Scale Development, ANZMAC 2009: Sustainable Management and Marketing, vol.N/A, 2009, pp. n/a-n/a
2015A model of supplier-retailer power asymmetry in the Australian retail industryKamvounias, Patty; Sutton-Brady, Mary Catherine; Taylor, Thomas; Business Law; Marketing; MarketingA model of supplier-retailer power asymmetry in the Australian retail industry, Industrial Marketing Management, vol.51, N/A, 2015,pp 122-130
2016Organic Cooperatives Facilitating Sustainable ConsumptionRaswant, Arpit; Sutton-Brady, Mary Catherine; International Business; MarketingOrganic Cooperatives Facilitating Sustainable Consumption in Handbook of Research on Green Economic Development Initiatives and Strategies, IGI Global, 2016, pp. 85-99
2007Organisational learning, strategic flexibility and performance: The role of responsive and proactive market orientationSutton-Brady, Mary Catherine; Voola, Ranjit; Yuksel, Ulku; Marketing; Marketing; MarketingOrganisational learning, strategic flexibility and performance: The role of responsive and proactive market orientation, 2007 EMAC 36th Conference Reykjavik, Iceland. Flexible Marketing in an unpredictable World: Proceedings of the 36th EMAC Conference, vol.n/a, 2007, pp. cd-rom-n/a
2017Private label brands: a relationship perspectiveKamvounias, Patty; Sutton-Brady, Mary Catherine; Taylor, Thomas; Business Law; Marketing; MarketingPrivate label brands: a relationship perspective, Journal of Business and Industrial Marketing, vol.32, 8, 2017,pp 1051-1061
2010Putting Bling In The ClassroomSutton-Brady, Mary Catherine; Stegemann, Nicole; MarketingPutting Bling In The Classroom, Journal of Business and Economics Research, vol.8, 1, 2010,pp 99-105
2008Structured Innovative Curriculum DevelopmentSutton-Brady, Mary Catherine; Stegemann, Nicole; MarketingStructured Innovative Curriculum Development, 2008 EABR & TLC Conference Proceedings, vol.Online, 2008, pp. 1-7
2009The Universal Colour Grid: Colour Research Unbiased by Verbal Labels and Prototypical HuesAreni, Charles; Sutton-Brady, Mary Catherine; Marketing; MarketingThe Universal Colour Grid: Colour Research Unbiased by Verbal Labels and Prototypical Hues, ANZMAC 2009: Sustainable Management and Marketing, vol.N/A, 2009, pp. n/a-n/a