Browsing by Author Miller, Rohan

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Issue DateTitleAuthor(s)Citation
2005Cardinal rule of the media release - get your facts straightMiller, Rohan; Bridges, N; Howell, G; MarketingCardinal rule of the media release - get your facts straight, Asia Pacific Public Relations Journal, vol.6,(2),2005,pp 1-15
2012The case for and against the regulation of food marketing directed towards childrenKelly, Bridget; King, Lesley; Miller, Rohan; School of Public Health: Public Health; School of Public Health: Public Health; MarketingThe case for and against the regulation of food marketing directed towards children in A Modern Epidemic: Expert Perspectives on Obesity and Diabetes, Sydney University Press, 2012, pp. 129-145
2005The Causal Effects of TV Ads for Beer in an Underage 12 to 16 year old Australian Audience's Responses toward BeerMiller, Rohan; Howell, G; Mizerski, Dick; MarketingThe Causal Effects of TV Ads for Beer in an Underage 12 to 16 year old Australian Audience's Responses toward Beer, Proceedings of the 34th European Marketing Academy Conference (EMAC 2005) - Rejuvenating Marketing: Contamination, Innovation, Integration, vol.N/A,(),2005,pp 1-9
2016Digitally Driving Student Engagement to Improve Pedagogical OutcomesMiller, Rohan; Howell, Gwyneth; MarketingDigitally Driving Student Engagement to Improve Pedagogical Outcomes in Social Media in the Classroom, Peter Lang Publishing, 2016, pp. 3-18
2010Equine Influenza - Horsing about with a quarantine crisisMiller, Rohan; Howell, Gwyneth; MarketingEquine Influenza - Horsing about with a quarantine crisis, Australian Journal of Emergency Management, vol.25, 1, 2010,pp 23-29
2013Fixing the Game? Legitimacy, Morality Policy and Research in GamblingMiller, Rohan; Michelson, Grant; MarketingFixing the Game? Legitimacy, Morality Policy and Research in Gambling, Journal of Business Ethics, vol.116, 3, 2013,pp 601-614
2009Flogging in Blogs: What Drives Customers to Vent Their Complaint Experiences Online?Areni, Charles; Miller, Rohan; Sulaiman, Zuraidah; Marketing; Marketing; MarketingFlogging in Blogs: What Drives Customers to Vent Their Complaint Experiences Online?, Proceedings of the Australia & New Zealand Marketing Academy Conference ANZMAC 2009 - "Sustainable Management and Marketing", vol.N/A, 2009, pp. n/a-n/a
2006How the relationship between crisis life cycle and mass media content can better inform crisis communicationMiller, Rohan; Howell, Gwyneth; MarketingHow the relationship between crisis life cycle and mass media content can better inform crisis communication, PRism, vol.4,(1),2006,pp online journal: 1-online journal: 14
2014#A little bird told me: birdcaging the message during the BP disasterMiller, Rohan; Howell, Gwyneth; Rushbrook-House, Georgina; Marketing#A little bird told me: birdcaging the message during the BP disaster, Journal of Global Scholars of Marketing Science, vol.24, 2, 2014,pp 113-128
2010Maple Leaf Foods: Crisis and containment case studyMiller, Rohan; Howell, Gwyneth; MarketingMaple Leaf Foods: Crisis and containment case study, Public Communication Review, vol.1, N/A,pp 47-56
2006The Need for Self Regulation and Alternative Dispute Resolution to Moderate Consumer Perceptions of Perceived Risk with Internet GamblingMiller, Rohan; MarketingThe Need for Self Regulation and Alternative Dispute Resolution to Moderate Consumer Perceptions of Perceived Risk with Internet Gambling, UNLV Gaming Research and Review Journal, vol.10,(1),2006,pp 51-58
2009A New Wool Marketing Model: Exploring the Development of a New Wool Value ChainGregory, David; Miller, Rohan; Marketing; MarketingA New Wool Marketing Model: Exploring the Development of a New Wool Value Chain, ANZMAC 2009: Sustainable Management and Marketing, vol.N/A, 2009, pp. n/a-n/a
2010Organizational Response to Crisis: A Case Study of Maple Leaf FoodsMiller, Rohan; Howell, Gwyneth; MarketingOrganizational Response to Crisis: A Case Study of Maple Leaf Foods, The Northwest Journal of Communication, vol.39, 1,pp 91-108
2008A Preliminary Review of Reviewing Online Role-plays as a Tool for Experiential Learning in Marketing EducationMiller, Rohan; MarketingA Preliminary Review of Reviewing Online Role-plays as a Tool for Experiential Learning in Marketing Education, E-Learn 2008 - World Conference on E-Learning in Corporate, Government, Healthcare, & Higher Education Proceedings, vol.CD-ROM, 2008, pp. 144-149
2008Regulating consumption with bite: Building a contemporary framework for urban dog managementMiller, Rohan; Howell, Gwyneth; MarketingRegulating consumption with bite: Building a contemporary framework for urban dog management, Journal of Business Research, vol.61, 5, 2008,pp 525-531
2012Sales Effects of In-Store Radio AdvertisingAreni, Charles; Miller, Rohan; Marketing; MarketingSales Effects of In-Store Radio Advertising, Journal of Marketing Communications, vol.18, 4, 2012,pp 285-295
2013Self-Medication and Pleasure Seeking as Dichotomous Motivations underlying Behavioral DisordersLu, Qiang Steven; Miller, Rohan; Li, Xiuping; Marketing; MarketingSelf-Medication and Pleasure Seeking as Dichotomous Motivations underlying Behavioral Disorders, Journal of Business Research, vol.66, 9, 2013,pp 1598-1604
2010Social Media and its implications for Viral MarketingLammas, Natalie; Miller, Rohan; Media & Communications; MarketingSocial Media and its implications for Viral Marketing, Asia Pacific Public Relations Journal, vol.11, N/A,pp 1-9
2015Social Media, Customer Relationship Management, and Consumers’ Organic Food Purchase BehaviorChronis, Evelyn; Lu, Qiang Steven; Miller, Rohan; Marketing; Marketing; MarketingSocial Media, Customer Relationship Management, and Consumers’ Organic Food Purchase Behavior in Strategic Customer Relationship Management in the Age of Social Media, IGI Global, 2015, pp. 198-215
2006Spinning out the asbestos agenda: How big business uses public relations in AustraliaMiller, Rohan; Howell, Gwyneth; MarketingSpinning out the asbestos agenda: How big business uses public relations in Australia, Public Relations Review, vol.32,(3),2006,pp 261-266