Browsing by Author Jalali, Marjan
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| Issue Date | Title | Author(s) | Citation |
|---|---|---|---|
| 2012 | Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level | Briley, Donnel; Jalali, Marjan; Marketing | Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level, Proceedings of the 41st Annual European Marketing Academy EMAC Conference 2012 – “Marketing to Citizens: Going beyond Customers and Consumers", vol.N/A, 2012, pp. 1-7 |