Browsing by Author Jalali, Marjan

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Issue DateTitleAuthor(s)Citation
2012Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal LevelBriley, Donnel; Jalali, Marjan; MarketingAttenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level, Proceedings of the 41st Annual European Marketing Academy EMAC Conference 2012 – “Marketing to Citizens: Going beyond Customers and Consumers", vol.N/A, 2012, pp. 1-7