Browsing by Author Helkkula, Anu

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Issue DateTitleAuthor(s)Citation
2010How Do Customers and Pharmacists Experience Generic Substitution?Gill, Liz; White, Lesley; Cobelli, Nicola; Helkkula, Anu; Pharmacy; PharmacyHow Do Customers and Pharmacists Experience Generic Substitution?, International Journal of Pharmaceutical and Healthcare Marketing, vol.4, 4,pp 375-395
2009Using Narrative to Explore Consumer Confusion with Generic MedicinesGill, Liz; White, Lesley; Cobelli, Nicola; Helkkula, Anu; Pharmacy; PharmacyUsing Narrative to Explore Consumer Confusion with Generic Medicines, ANZMAC Sustainable Management and Marketing Conference 2009, vol.N/A, 2009, pp. 1-8