Browsing by Author Cowley, Elizabeth

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Issue DateTitleAuthor(s)Citation
2012As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product PlacementCowley, Elizabeth; MarketingAs a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement in The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Routledge imprint of Taylor & Francis, 2012, pp. 37-63
2012As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product PlacementCowley, Elizabeth; MarketingAs a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement in The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Routledge imprint of Taylor & Francis, 2012, pp. 37-63
2009Being Cautious or Throwing Caution to the WindAnthony (nee Ioannou), Christina; Cowley, Elizabeth; Marketing; MarketingBeing Cautious or Throwing Caution to the Wind, 38th EMAC Conference "Marketing & the Core Disciplines: Rediscovering references?", vol.CD-ROM,(),2009,pp 1-7
2011Brand Equity: Linking Financial and Customer PerspectivesCowley, Elizabeth; Md noor, Shuhaida; Styles, Christopher; Marketing; Marketing; MarketingBrand Equity: Linking Financial and Customer Perspectives in Perspectives on Brand Management, Tilde University Press, 2011, pp. 22-39
2011Brand Equity: Linking Financial and Customer PerspectivesCowley, Elizabeth; Md noor, Shuhaida; Styles, Christopher; Marketing; Marketing; MarketingBrand Equity: Linking Financial and Customer Perspectives in Perspectives on Brand Management, Tilde University Press, 2011, pp. 22-39
2016Breaks in Play: Do They Achieve Intended Aims?Anthony (nee Ioannou), Christina; Blaszczynski, Alex; Cowley, Elizabeth; Hinsley, Kathryn; Marketing; Psychology; Marketing; PsychologyBreaks in Play: Do They Achieve Intended Aims?, Journal of Gambling Studies, vol.32, 2, 2016,pp 789-800
2007Consumers generating their own misinformation: how passing on word-of-mouth affects autobiographical memoryCowley, Elizabeth; MarketingConsumers generating their own misinformation: how passing on word-of-mouth affects autobiographical memory, Proceedings of the Society for Consumer Psychology 2007 Winter Conference, vol.N/A,(),2007,pp 183-183
2014Consumers Telling Consumption Stories: Word-of-Mouth and Retrospective EvaluationsCowley, Elizabeth; MarketingConsumers Telling Consumption Stories: Word-of-Mouth and Retrospective Evaluations, Journal of Business Research, vol.67, 7, 2014,pp 1522-1529
2010Daydreaming: Basing Risky Decisions On What Didn’t HappenAnthony (nee Ioannou), Christina; Cowley, Elizabeth; Marketing; MarketingDaydreaming: Basing Risky Decisions On What Didn’t Happen, The 39th European Marketing Academy EMAC Conference 2010 - “The Six Senses - The Essentials of Marketing” Conference Proceedings, vol.N/A, 2010, pp. 1-7
2007Experiencing Mixed Feelings About Consumption Objects: Self-Monitoring and the Antecedents of Attitude AmbivalenceCowley, Elizabeth; Czellar, Sandor; Laurent, Gilles; MarketingExperiencing Mixed Feelings About Consumption Objects: Self-Monitoring and the Antecedents of Attitude Ambivalence, 2007 EMAC 36th Conference Reykjavik, Iceland. Flexible Marketing in an unpredictable World: Proceedings of the 36th EMAC Conference, vol.n/a,(),2007,pp cd-rom-n/a
2013Forgetting the Anxiety: Gamblers' Reactions to Outcome UncertaintyCowley, Elizabeth; MarketingForgetting the Anxiety: Gamblers' Reactions to Outcome Uncertainty, Journal of Business Research, vol.66, 9, 2013,pp 1591-1597
2015How do gamblers maintain an illusion of control?Briley, Donnel; Cowley, Elizabeth; Farrell, Colin; Marketing; Marketing; MarketingHow do gamblers maintain an illusion of control?, Journal of Business Research, vol.68, 10, 2015,pp 2181-2188
2007How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption ExperienceCowley, Elizabeth; MarketingHow Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience, Journal of Consumer Research, vol.34,(4),2007,pp 494-505
2007Is change good? We think so beforehand, but not afterCowley, Elizabeth; MarketingIs change good? We think so beforehand, but not after, 2007 EMAC 36th Conference Reykjavik, Iceland. Flexible Marketing in an unpredictable World: Proceedings of the 36th EMAC Conference, vol.n/a,(),2007,pp cd-rom-n/a
2005Knowing the claim is not very credible, but believing it anyway: Processing exaggerated advertising claimsCowley, Elizabeth; MarketingKnowing the claim is not very credible, but believing it anyway: Processing exaggerated advertising claims, Proceedings of the 34th European Marketing Academy Conference (EMAC 2005) - Rejuvenating Marketing: Contamination, Innovation, Integration, vol.CD-ROM,(),2005,pp 1-9
2012The Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome SatisfactionAnthony (nee Ioannou), Christina; Cowley, Elizabeth; Marketing; MarketingThe Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction, Journal of Consumer Research, vol.39, 3, 2012,pp 478-492
2008Looking back at an experience through rose-colored glassesCowley, Elizabeth; MarketingLooking back at an experience through rose-colored glasses, Journal of Business Research, vol.61, 10, 2008,pp 1046-1052
2008The Moderating Role of Self-Monitoring on the Antecedents of Ambivalent AttitudesCowley, Elizabeth; Czellar, Sandor; Laurent, Gilles; MarketingThe Moderating Role of Self-Monitoring on the Antecedents of Ambivalent Attitudes, Conference proceedings and full papers - 37th EMAC (European Marketing Academy Conference) 2008 - Marketing Landscapes: A Pause for Thought, vol.CD-ROM, 2008, pp. 1-8
2012The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude AmbivalenceCowley, Elizabeth; Czellar, Sandor; MarketingThe Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence, Journal of Personality, vol.80, 4, 2012,pp 949-968
2004Not Necessarily Better, But Certainly Different: A Limit To The Advertising Misinformation Effect On MemoryCowley, Elizabeth; Janus, Eunika; MarketingNot Necessarily Better, But Certainly Different: A Limit To The Advertising Misinformation Effect On Memory, Journal of Consumer Research, vol.31,(1),2004,pp 229-235