Browsing by Author Briley, Donnel

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Issue DateTitleAuthor(s)Citation
2012Attenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal LevelBriley, Donnel; Jalali, Marjan; MarketingAttenuating Consumer Reactance to Threatening Messages: The Moderating Role of Construal Level, Proceedings of the 41st Annual European Marketing Academy EMAC Conference 2012 – “Marketing to Citizens: Going beyond Customers and Consumers", vol.N/A, 2012, pp. 1-7
2017Blue and Red Voices: Effects of Political Ideology on Consumers' Complaining and Disputing BehaviorBriley, Donnel; Garbarino, Ellen; Jung, Kiju; Wynhausen, Jesse; Marketing; Marketing; Marketing; PsychologyBlue and Red Voices: Effects of Political Ideology on Consumers' Complaining and Disputing Behavior, Journal of Consumer Research, vol.44, 3, 2017,pp 477-499
2006Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and WiseBriley, Donnel; Aaker, Jennifer L.; MarketingBridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise, Journal of Public Policy & Marketing, vol.25, 1, 2006,pp 53-66
2017Cultivating Optimism: How to Frame Your Future during a Health ChallengeBriley, Donnel; Aaker, Jennifer L.; Rudd, Melanie; MarketingCultivating Optimism: How to Frame Your Future during a Health Challenge, Journal of Consumer Research, vol.44, 4, 2017,pp 895-915
2005Cultural Chameleons: Biculturals, Conformity Motives, and Decision MakingBriley, Donnel; Morris, Michael W.; Simonson, Itamar; MarketingCultural Chameleons: Biculturals, Conformity Motives, and Decision Making, Journal of Consumer Psychology, vol.15,(4),2005,pp 351-362
2008Cultural Change and MarketingBriley, Donnel; MacNab, Brent; Brislin, Richard; Jenner, Steve; Worthley, Reginald; Marketing; International BusinessCultural Change and Marketing, Journal of Global Marketing, vol.21,(2),2008,pp 161-172
2015Cultural Identity and the Antecedents of Risk Taking: Am I Good or Am I Lucky?Briley, Donnel; Darke, Peter; Valenzuela, Ana; MarketingCultural Identity and the Antecedents of Risk Taking: Am I Good or Am I Lucky? in The Psychology of the Asian Consumer, Routledge, 2015, pp. 47-50
2009Cultural Influence on Consumer Motivations: A Dynamic ViewBriley, Donnel; MarketingCultural Influence on Consumer Motivations: A Dynamic View in Beyond Hofstede: Culture Frameworks for Global Marketing and Management, Palgrave MacMillan, 2009, pp. 181-197
2014A dynamic view of cultural influence: A reviewBriley, Donnel; Li, En; Wyer, Jr., Robert S; MarketingA dynamic view of cultural influence: A review, Journal of Consumer Psychology, vol.24, 4, 2014,pp 557-571
2013Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and MarketingBriley, Donnel; Shrum, L. J.; Wyer, Jr., Robert S; MarketingFactors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing, Journal of Public Policy and Marketing, vol.32, N/A, 2013,pp 112-118
2015How do gamblers maintain an illusion of control?Briley, Donnel; Cowley, Elizabeth; Farrell, Colin; Marketing; Marketing; MarketingHow do gamblers maintain an illusion of control?, Journal of Business Research, vol.68, 10, 2015,pp 2181-2188
2009Internet Advertising: How Much Repetition Makes Sense?Briley, Donnel; Lee, Janghyuk; MarketingInternet Advertising: How Much Repetition Makes Sense?, EMAC 38th Conference "Marketing & the Core Disciplines: Rediscovering references?, vol.CD-ROM,(),2009,pp 0-0
2009Looking Forward, Looking Back: Cultural Differences and Similarities in Time OrientationBriley, Donnel; MarketingLooking Forward, Looking Back: Cultural Differences and Similarities in Time Orientation in Understanding Culture: Theory, Research and Application, Psychology Press, 2009, pp. 311-325
2013Moving Hands Move Mind: Embodied Gentleness EffectBriley, Donnel; Gorn, Gerald; Li, En; MarketingMoving Hands Move Mind: Embodied Gentleness Effect, Proceedings of the 7th Global Business and Social Science Research Conference, vol.N/A, 2013, pp. 1-8
2017Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the CommentariesBriley, Donnel; Garbarino, Ellen; Jung, Kiju; Wynhausen, Jesse; Marketing; Marketing; Marketing; PsychologyPolitical Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries, Journal of Consumer Research, vol.44, 3, 2017,pp 511-518
2014Private and Public: Eye Movement and Eye Tracking in MarketingBriley, Donnel; Breeze, James; Horsley, Mike; Li, En; MarketingPrivate and Public: Eye Movement and Eye Tracking in Marketing in Current Trends in Eye Tracking Research, Springer, 2014, pp. 201-209
2007Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying ProcessesBriley, Donnel; Shrum, L. J.; Wyer, Jr., Robert S.; MarketingSubjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes, Journal of Consumer Psychology, vol.17,(1),2007,pp 36-48
2008Under Control: Using Memory to Maintain an Illusion of ControlBriley, Donnel; Cowley, Elizabeth; Farrell, Colin; Marketing; Marketing; MarketingUnder Control: Using Memory to Maintain an Illusion of Control, Conference proceedings and full papers - 37th EMAC (European Marketing Academy Conference) 2008 - Marketing Landscapes: A Pause for Thought, vol.CD-ROM, 2008, pp. 1-8
2010When Do Entertaining Promotions Trigger Caution?Briley, Donnel; Danziger, Shai; MarketingWhen Do Entertaining Promotions Trigger Caution?, Advances in Consumer Research, vol.37, N/A, 2010,pp 1-8
2006When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based JudgmentsBriley, Donnel; Aaker, Jennifer L.; MarketingWhen Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments, Journal of Marketing Research, vol.43,(3),2006,pp 395-408